CASE STUDY

MIANDIS supports a rapidly growing biopharma Medical Affairs team.

MIANDIS improved organizational flow, effectiveness, and Medical Affairs launch excellence for a company with year on year product launches.


A commercial-stage biopharmaceutical company was growing rapidly and preparing for two new product launches. With the Medical Affairs team growing rapidly, there was a need for organizational structure, launch readiness planning, coordination with internal stakeholders, and enhanced value communication.

Working closely with the global Medical Affairs team, MIANDIS embedded innovative processes, team effectiveness measures, and launch planning.

MIANDIS prides itself on knowing its clients to become an effective strategic partner. Through on-site meetings and team integration, plans were in place to prioritize and implement critical and welcomed changes by the team and leadership.

Through a series of interviews and conversations, ‘pain-points’ for both teams and leadership were identified and recommended solutions were outlined. An important aspect of the project was truly understanding each team member’s concerns and goals, a cornerstone to creating a solution that will last.

Critical deliverables led to increased Medical Affairs impact in the business and supported a new medicine for patients.

  • Consistent objectives and tactics aligned to strategic imperatives agreed to by the medical cross-functional group.

  • Aligned medical launch plan and launch readiness dashboard with ability to demonstrate progress towards the plan was developed and implemented.

  • Process for updates and alignment with commercial launch tracking tools was established and clear communication process to stakeholders was outlined.

  • Effective, efficient team meetings were implemented that leveraged the expertise of all global and regional Medical Affairs leaders, increasing communication and decreasing launch risk.

  • Team ownership of launch tracker as well as an aligned tactical plan was implemented across Medical Affairs.

Through experience and understanding of the client, partnering as a team member, MIANDIS was able to identify the critical deliverables that would drive Medical Affairs’ impact in the business and support a successful launch of a new medicine for patients.